
Evaluation of Consumer Medication Information Dispensed in Retail Pharmacies
by Almut G. Winterstein, PhD; Stephan Linden, BSPharm; Abigail E. Lee, PharmD; Erica M. Fernandez, PharmD; Carole L. Kimberlin, PhD
Arch Intern Med. 2010;170(15):1317-1324
Although distribution through pharmacies seems effective, the content, format, reading level, and excessive length of consumer medication information (CMI) are disconcerting. Private sector initiatives to provide useful CMI have failed. Research is needed on effective information selection and presentation in terms of effects on comprehension, retention, and appropriate patient actions to derive optimal drug benefit.
Drug Information Fliers: Prescription For Confusion?
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